Well, I'm probably most qualified to answer since I'm responsible. Not solely, but I'm responsible, because I am part of the team who will bring you WorldWide Jam. (
http://www.worldwidejam.tv/team.jam.parkour.html)
That statement is clearly meant for marketers and potential advertisers. Yes, it is meant to profit off Parkour.
The question that I ask myself is "what is good about this" and "what is bad about this" ...
To me it comes up that it is good (and fun) to have a magazine for Parkour, something that gets it out on the shelves and brings it up a notch in terms of validity, in hopes that someday it will be a normally accepted practice.
I also hope to someday make my own living off it, which does mean that a few bucks at a time I will try to give someone value for their money, enough times to live comfortably, raise kids, and feed my dog.
What's bad about it: You can't always be too picky about the advertisers and their message, so you have to rely somewhat on the reader to determine if chocolate bars will make them better athletes.
I know this is going to sound harsh, but I won't justify the process of trying to make money to anyone less than 24 and living out of their parent's house. You'll have to trust me that it is true that whatever other knowledge you have, and however smart you are, there is just no way that you could understand what it means to HAVE to make a living. Therefore you're really in no position to judge. (this is not aimed at Klaymen, I just know what's coming next).
Think of it this way, would you rather do something parkour related for a living, or work ion a cube in an office a-la Neo in the matrix style for the rest of your life? It really is that boring and worse, and people with office jobs are actually the lucky ones.
For many many people life after college just isn't any fun - SSDD. I refuse to fall into that. I'm going to strive to do good things and have fun doing them the whole time I'm riding the big blue marble, and for me that does mean trying to make my living from something I love, and I've chosen Parkour over Martial arts and snowboarding because I see a lot more potential, not only financially, but in the net good I feel it does for the world.
Hopefully I've answered most people's questions in advance, believe me, I've seen all the questions before
