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In some ways you are right and wrong. Parkour will not be associated with mainstream pop culture any more then martial arts ever are. Sure people might say that they jumped off something but I doubt many people will be able to keep the discipline and fitness required to go anywhere.
Meh. Its almost a shame that we're being put into the vid with skateboarders, motorcyclists, and people who trick shoot baskets. Maybe I'm alone in feeling this, but I seriously don't want to be associated with pop culture. Doing a tic tac up a wall, climbing to the top, and someone stops and says "Yeah! i saw that stuff on MTV. You guys are pimp/down/phat/ etc." bah.~Bobb