Just to be clear, I think it's important to separate the practitioners from the organisations and media professionals. I think the majority of the practitioners involved have good intentions. There are a few persons connected to the parkour community who are in it for selfish reasons, but I know people like Danny well enough to know that they don't have a selfish bone in their body, and the worst thing I could accuse them of would be not being experienced enough with communicating through mass media, or not being aware enough of the wider community context.
I just think it's rare that the same can be said of the organisers of these things. For all that it's people like Danny providing the profile for the organisation and events, it's an entirely different set of people who run things behind the scenes. I don't think it's fair to blame practitioners for the actions of directors, producers, editors and the like, who are the ones responsible for all the misleading information.
Publicity is not an absolute issue. It's not a question of using the media being either always right or always wrong, because it always depends on the balance between promotion and education. Who knows, maybe if we work hard enough at providing clear, accurate information then everything will balance out and media-heavy organisations will end up contributing to positive development.
Danny did a much better interview explaining the effort some of them went to to try and communicate some of the good ideals, and I think it's difficult to criticise his intent.
http://www.youtube.com/watch?v=WkgWjLx5ags