My math probably isn't perfect, but I'm going to give it a shot.
A 7 foot drop for some one like me at about 6' 2" 140lbs would generate in the ball park of 4Gs, roughly equivalent to a killer roller coaster. This is a common drop for me, and is an obtainable drop to most (with proper conditioning of course). However, as the size as the drop increases, so do the G's, right up until we reach terminal velocity. At 14 feet, you could see 8-9Gs. If I remember rightly, 9Gs is enough to do damage if it's not properly displaced. A well executed roll can potentially displace the g load as much as 40%, IF it's done correctly, and a perfect roll is a long time in the making. As a rule I don't do anything more then 9' unless I'm getting shot at, and even the 7' isn't done every time I go out. And I've never taken a drop where I had to roll on a paved surface except for one three foot drop, which the roll just sort of happened.