There is an ad that will air during the superbowl which has been created by Carbon Media (Mike Christie) of Jump London / Britain fame. Andy Day (Kiell) is on the bill as "Assistant Producer" - Way to go Kiell!
Anyone looking for "Parkour on TV" won't find it, but anyone looking for gobsmacking talent running wild in the streets will be very pleased. The commercial is a fun video filled with freerunning and acrobatics.
I don't know the time it will air during the superbowl.
Read on for the full official press release from Carbon.
Carbon Media Limited is proud to announce the television debut of its first TV advertisement.
Made in collaboration with Canada’s Ruckus Films and ad agency Publicis Canada for Rogers
Wireless Communications – Canada’s biggest mobile communication network - the spot will air for the first time during the Superbowl on Sunday February 5th, 2006 on Canadian TV channel ‘Global’.
The ad spot promotes their line of latest MP3 music phones. While listening to their MP3 phones, a group of free-runners flip, vault and climb through the city as they race to meet up with another group of friends.
The spot was directed by Carbon’s Mike Christie, the director of documentaries Jump London and Jump Britain, the globally successful, hit films credited with bringing Parkour to a worldwide audience.
For the spot, the producers’ assembled an elite cast of both Parkour pioneers and next generation practitioners.
“This is quite simply the most skilled team I’ve ever seen. Parkour has moved on so much in the last three years, and to put a French master like Stephane Vigroux together with amazing young British talents like Chase Armitage, Daniel Ilabaca, Kerbie, and all the others, was better than I could have dreamed” says Christie.
There are both sixty-second and thirty-second versions of the spot, with three versions of the longer cut; an on-air version with slightly reduced action shots, and two director’s cuts, both with full action sequences but each backed with two different tracks. One shares the music from the TV version, vocal track “Tipping On The Brink” by Lost Ground, and the other features Christie’s original instrumental musical choice by the Jump musical team Thomas Beach and Ian Masterson.
Both sixty second director’s cuts will be released via the Carbon website, carbonhq.com, in the next few days.
For further information contact Carbon on +44 20 7985 1985 or via
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Users' Comments
Display 11 of 11 comments
1.
02-04-2006 10:44
Neat! Should be interesting to see who it is in the ad and what happens in it!
2.
02-04-2006 11:21
You can change your description if you want.. as ive seen all the ads (not mikes version though) and its mostly flips. Well ok theres Parkour too, but lots and lots of flips.
Chase and Danny are nuts. Skilled skilled guys.
3.
02-04-2006 11:56
i guess my brain skipped over the part that said who was going to be in it :]
4.
02-04-2006 12:04
ugh, now i have to watch the super bowl?!? JEEZ kidding, should be cool to see!
5.
02-04-2006 14:42
will the ad air in america too? i hope so, i'ma scan the super bowl comercials for it. freerunning is finally getting media attention!
6.
02-04-2006 15:12
from what i gather, the ad will only be played on a canadian tv channel. so for those of us in the USA, dont get your hopes up.
7.
02-04-2006 15:42
Hopefully at 10:00PM GMT (5:00 EST) which is what UF is reporting.
8.
02-04-2006 18:56
Didn't they say it was only airing in Canada? Eh, either way I'm not watching the super-bowl..maybe I'll catch it when it's ripped for Google video
